Active Campaign Email Marketing Dimensions In Centimeters

Active Campaign Email Marketing Dimensions In Centimeters

Active Campaign Email Marketing Dimensions In CentimetersActive Campaign Email Marketing Dimensions In Centimeters

Then it sends a series of emails to get them thinking about the webinar, and to encourage them to sign up. If they sign up, they instantly hit the “Objective” toward the end of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Email Marketing Dimensions In Centimeters. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, attended, missed, or based upon for how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it more most likely that my emails go to spam or Gmail’s promotions tab. Individuals who don’t open my emails make it harder for other emails to get to individuals who really desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring built in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, removes all of those tags, and begins this automation over once again.

Active Campaign Email Marketing Dimensions In Centimeters

This automation can be overwhelming in the beginning, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box solution. However, due to the fact that you can do anything with ActiveCampaign, in some cases you have to build things from scratch. ActiveCampaign has an option to delete inactive customers, which I do not recommend.

Some subscribers do not have actually tracking turned on, so their opens aren’t taped. Others still wish to be subscribed however have been busy. Here’s my reactivation sequence: I send out one email asking if they still wish to be subscribed, and briefly describing why I keep my e-mail list tidy. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous email, they have actually currently been eliminated from the automation– using a separate automation).

Active Campaign Email Marketing Dimensions In CentimetersActive Campaign Email Marketing Dimensions In Centimeters

The automation then unsubscribes them (Active Campaign Email Marketing Dimensions In Centimeters). My e-mails also have a link to a kind where they can enter their e-mail address to let me know that they don’t have tracking allowed. This type includes a tag that I use to filter those contacts out. I used to add this tag when they clicked on a link, but when individuals do not have tracking on, it makes those links not work so dependably! I only send out a basic “do you still want my e-mails?” verification.

You can send bonus material and attempt to get the contact more engaged again. To know how well your automations are transforming, ActiveCampaign has Objective tracking. A common method to determine whether a Goal has been fulfilled is if a tag has actually been included to the contact. This tag can be included due to the fact that your payment processor recorded a sale, or since your webinar platform tape-recorded that your contact went to a webinar.

Active Campaign Email Marketing Dimensions In Centimeters

You can also see whether the completion rate has increased or decreased, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature – Active Campaign Email Marketing Dimensions In Centimeters. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit has a similar function.

Let’s say you have the first name of just a few of your contacts, which is the case with my list. Active Campaign Email Marketing Dimensions In Centimeters. I typically do not require a very first name to register to my list, however often I get a very first name, such as when someone purchases a product. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their very first name. If they don’t, I simply state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s first name.

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me utilize the exact same automation over and over once again for my webinars, and I can quickly alter out all of the information. Active Campaign Email Marketing Dimensions In Centimeters.

Active Campaign Email Marketing Dimensions In Centimeters

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it is in an email. This message variable enables me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp occurs to have the finest email editing experience. I really like to send easy e-mails. Active Campaign Email Marketing Dimensions In Centimeters.

I’ve found that very hard to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I produced. The interface for the HTML editor looks like it was pulled from some complimentary open-source project.

Active Campaign Email Marketing Dimensions In CentimetersActive Campaign Email Marketing Dimensions In Centimeters

Nevertheless, adding images is a little a chore. You have to pick them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Active Campaign Email Marketing Dimensions In Centimeters

Active Campaign Email Marketing Dimensions In CentimetersActive Campaign Email Marketing Dimensions In Centimeters

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You need different text boxes for above and below the image. Lately I have actually started utilizing ActiveCampaign’s abundant text editor – Active Campaign Email Marketing Dimensions In Centimeters. They have some good templates, however I still wish to send the simplest email possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t get rid of.

But, with some modifications, I can make my e-mail pretty fundamental. I can make it automatically use up the entire window, and I can modify the typography to be a little larger, and have a little more prominent. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Envision you have actually just typed out a fantastic email.