Active Campaign Email Marketing Colors

Active Campaign Email Marketing Colors

Active Campaign Email Marketing ColorsActive Campaign Email Marketing Colors

Then it sends a series of e-mails to get them thinking about the webinar, and to motivate them to sign up. If they register, they immediately hit the “Objective” toward the end of the webinar, and the automation ends. If they don’t sign up, they get included to an automation promoting a rebroadcast of the webinar.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Email Marketing Colors. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, attended, missed, or based upon for how long they stayed in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promos tab. People who don’t open my emails make it harder for other e-mails to get to the individuals who actually desire them! The “Pro” plan of ActiveCampaign has lead scoring developed in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a different automation removes them from this automation, gets rid of all of those tags, and starts this automation over once again.

Active Campaign Email Marketing Colors

This automation can be frustrating initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box option. But, because you can do anything with ActiveCampaign, often you need to construct things from scratch. ActiveCampaign has an option to erase non-active customers, which I do not advise.

Some customers do not have tracking turned on, so their opens aren’t tape-recorded. Others still wish to be subscribed however have been hectic. Here’s my reactivation sequence: I send out one email asking if they still wish to be subscribed, and briefly describing why I keep my email list tidy. In one week, I send them another email (if they already clicked the verification link in the previous e-mail, they’ve already been eliminated from the automation– using a separate automation).

Active Campaign Email Marketing ColorsActive Campaign Email Marketing Colors

The automation then unsubscribes them (Active Campaign Email Marketing Colors). My emails also have a link to a kind where they can enter their e-mail address to let me understand that they don’t have tracking enabled. This form adds a tag that I use to filter those contacts out. I utilized to add this tag when they clicked a link, however when people don’t have tracking on, it makes those links not work so reliably! I only send out a simple “do you still want my e-mails?” verification.

You can send out bonus material and try to get the contact more engaged once again. To know how well your automations are transforming, ActiveCampaign has Goal tracking. A typical way to measure whether an Objective has been satisfied is if a tag has actually been contributed to the contact. This tag can be included because your payment processor taped a sale, or due to the fact that your webinar platform tape-recorded that your contact went to a webinar.

Active Campaign Email Marketing Colors

You can likewise see whether the conclusion rate has actually increased or decreased, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – Active Campaign Email Marketing Colors. It saves me a lot of time and effort, and neither MailChimp nor ConvertKit has a similar function.

Let’s say you have the very first name of just some of your contacts, which holds true with my list. Active Campaign Email Marketing Colors. I typically don’t require a first name to register to my list, but sometimes I get a very first name, such as when somebody buys an item. Wouldn’t it be good to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their given name. If they don’t, I simply state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s first name.

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me use the very same automation over and over again for my webinars, and I can rapidly alter out all of the information. Active Campaign Email Marketing Colors.

Active Campaign Email Marketing Colors

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp occurs to have the finest email modifying experience. I actually like to send easy e-mails. Active Campaign Email Marketing Colors.

I’ve discovered that really difficult to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I produced. The user interface for the HTML editor looks like it was pulled from some free open-source project.

Active Campaign Email Marketing ColorsActive Campaign Email Marketing Colors

Nevertheless, adding images is a little a chore. You need to choose them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Active Campaign Email Marketing Colors

Active Campaign Email Marketing ColorsActive Campaign Email Marketing Colors

Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require different text boxes for above and below the image. Lately I have begun using ActiveCampaign’s rich full-screen editor – Active Campaign Email Marketing Colors. They have some nice templates, but I still wish to send the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t get rid of.

However, with some modifications, I can make my email pretty basic. I can make it instantly use up the whole window, and I can modify the typography to be somewhat larger, and have a little more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you have actually simply typed out a great e-mail.