Active Campaign Email Marketing Colors Pictures

Active Campaign Email Marketing Colors Pictures

Active Campaign Email Marketing  Colors PicturesActive Campaign Email Marketing Colors Pictures

Then it sends out a series of emails to get them interested in the webinar, and to encourage them to register. If they register, they right away hit the “Goal” towards the end of the webinar, and the automation ends. If they do not register, they get added to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Email Marketing Colors Pictures. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, attended, missed out on, or based upon the length of time they stayed in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promos tab. People who don’t open my emails make it harder for other e-mails to get to the individuals who actually desire them! The “Pro” plan of ActiveCampaign has lead scoring built in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a separate automation removes them from this automation, removes all of those tags, and begins this automation over again.

Active Campaign Email Marketing Colors Pictures

This automation can be overwhelming in the beginning, and this is among those cases where I want ActiveCampaign had a more out-of-the-box service. However, due to the fact that you can do anything with ActiveCampaign, often you need to build things from scratch. ActiveCampaign has an alternative to delete inactive subscribers, which I do not advise.

Some subscribers don’t have tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed but have been busy. Here’s my reactivation series: I send out one email asking if they still wish to be subscribed, and briefly describing why I keep my email list tidy. In one week, I send them another e-mail (if they currently clicked the verification link in the previous e-mail, they’ve already been eliminated from the automation– utilizing a separate automation).

Active Campaign Email Marketing  Colors PicturesActive Campaign Email Marketing Colors Pictures

The automation then unsubscribes them (Active Campaign Email Marketing Colors Pictures). My e-mails also have a link to a kind where they can enter their email address to let me know that they don’t have tracking allowed. This kind includes a tag that I use to filter those contacts out. I used to include this tag when they clicked on a link, but when people do not have tracking on, it makes those links not work so reliably! I just send out a simple “do you still want my e-mails?” confirmation.

You can send out bonus material and attempt to get the contact more engaged once again. To understand how well your automations are converting, ActiveCampaign has Objective tracking. A typical way to determine whether a Goal has been fulfilled is if a tag has been included to the contact. This tag can be included since your payment processor tape-recorded a sale, or since your webinar platform recorded that your contact went to a webinar.

Active Campaign Email Marketing Colors Pictures

You can likewise see whether the completion rate has actually increased or decreased, how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Active Campaign Email Marketing Colors Pictures. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit has an equivalent feature.

Let’s state you have the given name of just some of your contacts, which is the case with my list. Active Campaign Email Marketing Colors Pictures. I typically do not need a first name to register to my list, however often I get a given name, such as when someone purchases a product. Wouldn’t it be good to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their given name. If they do not, I just say “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s given name.

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can rapidly change out all of the details. Active Campaign Email Marketing Colors Pictures.

Active Campaign Email Marketing Colors Pictures

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it is in an e-mail. This message variable allows me to easily change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the very best email modifying experience. I truly like to send out simple e-mails. Active Campaign Email Marketing Colors Pictures.

I’ve discovered that really hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I developed. The interface for the HTML editor appears like it was pulled from some complimentary open-source job.

Active Campaign Email Marketing  Colors PicturesActive Campaign Email Marketing Colors Pictures

Nevertheless, adding images is a bit of a task. You have to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you make up totally in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Active Campaign Email Marketing Colors Pictures

Active Campaign Email Marketing  Colors PicturesActive Campaign Email Marketing Colors Pictures

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need different text boxes for above and below the image. Lately I have actually started utilizing ActiveCampaign’s abundant full-screen editor – Active Campaign Email Marketing Colors Pictures. They have some nice templates, but I still desire to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t get rid of.

But, with some adjustments, I can make my e-mail quite basic. I can make it instantly use up the whole window, and I can tweak the typography to be somewhat bigger, and have a bit more prominent. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Imagine you’ve simply typed out an excellent e-mail.