Active Campaign Email Marketing Box Dimensions

Active Campaign Email Marketing Box Dimensions

Active Campaign Email Marketing Box DimensionsActive Campaign Email Marketing Box Dimensions

Then it sends out a series of e-mails to get them thinking about the webinar, and to encourage them to register. If they register, they right away hit the “Objective” toward completion of the webinar, and the automation ends. If they don’t sign up, they get added to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Email Marketing Box Dimensions. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact registered, went to, missed out on, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. People who do not open my e-mails make it harder for other e-mails to get to individuals who really desire them! The “Pro” plan of ActiveCampaign has lead scoring built in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, eliminates all of those tags, and starts this automation over once again.

Active Campaign Email Marketing Box Dimensions

This automation can be frustrating initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box service. But, because you can do anything with ActiveCampaign, often you need to construct things from scratch. ActiveCampaign has an option to erase non-active subscribers, which I don’t recommend.

Some customers do not have actually tracking switched on, so their opens aren’t recorded. Others still desire to be subscribed but have been hectic. Here’s my reactivation series: I send one email asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another email (if they currently clicked on the confirmation link in the previous email, they have actually currently been eliminated from the automation– using a different automation).

Active Campaign Email Marketing Box DimensionsActive Campaign Email Marketing Box Dimensions

The automation then unsubscribes them (Active Campaign Email Marketing Box Dimensions). My emails likewise have a link to a form where they can enter their e-mail address to let me understand that they don’t have tracking enabled. This kind adds a tag that I use to filter those contacts out. I used to add this tag when they clicked on a link, but when people don’t have tracking on, it makes those links not work so dependably! I just send a simple “do you still want my emails?” verification.

You can send bonus offer content and try to get the contact more engaged once again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A common way to determine whether a Goal has actually been satisfied is if a tag has actually been added to the contact. This tag can be added because your payment processor tape-recorded a sale, or due to the fact that your webinar platform recorded that your contact went to a webinar.

Active Campaign Email Marketing Box Dimensions

You can likewise see whether the completion rate has increased or reduced, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Active Campaign Email Marketing Box Dimensions. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit has a similar function.

Let’s say you have the first name of only a few of your contacts, which is the case with my list. Active Campaign Email Marketing Box Dimensions. I normally do not require a given name to sign up to my list, but in some cases I get a very first name, such as when somebody buys an item. Wouldn’t it be great to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their first name. If they don’t, I simply state “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s first name.

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me utilize the very same automation over and over again for my webinars, and I can quickly change out all of the details. Active Campaign Email Marketing Box Dimensions.

Active Campaign Email Marketing Box Dimensions

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the item, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it is in an email. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp happens to have the best e-mail editing experience. I truly like to send out easy emails. Active Campaign Email Marketing Box Dimensions.

I have actually found that extremely hard to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I produced. The user interface for the HTML editor appears like it was pulled from some totally free open-source task.

Active Campaign Email Marketing Box DimensionsActive Campaign Email Marketing Box Dimensions

Nevertheless, adding images is a bit of a chore. You need to pick them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Active Campaign Email Marketing Box Dimensions

Active Campaign Email Marketing Box DimensionsActive Campaign Email Marketing Box Dimensions

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need different text boxes for above and listed below the image. Recently I have actually begun using ActiveCampaign’s rich full-screen editor – Active Campaign Email Marketing Box Dimensions. They have some good templates, however I still want to send out the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t get rid of.

However, with some adjustments, I can make my email pretty standard. I can make it instantly use up the entire window, and I can tweak the typography to be somewhat larger, and have a bit more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you have actually simply typed out a great e-mail.