Active Campaign Email Marketing All Colors Images

Active Campaign Email Marketing All Colors Images

Active Campaign Email Marketing All Colors ImagesActive Campaign Email Marketing All Colors Images

Then it sends a series of e-mails to get them thinking about the webinar, and to encourage them to register. If they sign up, they right away hit the “Goal” towards completion of the webinar, and the automation ends. If they do not register, they get added to an automation promoting a rebroadcast of the webinar.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Email Marketing All Colors Images. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, went to, missed, or based upon for how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. People who don’t open my emails make it harder for other e-mails to get to individuals who really desire them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, eliminates all of those tags, and begins this automation over again.

Active Campaign Email Marketing All Colors Images

This automation can be frustrating initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box solution. But, due to the fact that you can do anything with ActiveCampaign, sometimes you need to construct things from scratch. ActiveCampaign has an option to delete non-active customers, which I don’t recommend.

Some customers don’t have actually tracking turned on, so their opens aren’t recorded. Others still want to be subscribed but have been busy. Here’s my reactivation series: I send one e-mail asking if they still want to be subscribed, and briefly discussing why I keep my e-mail list tidy. In one week, I send them another e-mail (if they already clicked the confirmation link in the previous e-mail, they’ve already been removed from the automation– using a different automation).

Active Campaign Email Marketing All Colors ImagesActive Campaign Email Marketing All Colors Images

The automation then unsubscribes them (Active Campaign Email Marketing All Colors Images). My emails likewise have a link to a form where they can enter their email address to let me understand that they don’t have tracking allowed. This kind adds a tag that I utilize to filter those contacts out. I utilized to include this tag when they clicked a link, but when people do not have tracking on, it makes those links not work so dependably! I only send out a basic “do you still desire my emails?” verification.

You can send reward material and try to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A typical way to measure whether an Objective has actually been met is if a tag has been included to the contact. This tag can be added because your payment processor taped a sale, or since your webinar platform taped that your contact went to a webinar.

Active Campaign Email Marketing All Colors Images

You can also see whether the conclusion rate has increased or decreased, the length of time it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature – Active Campaign Email Marketing All Colors Images. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit has a similar function.

Let’s state you have the first name of just a few of your contacts, which holds true with my list. Active Campaign Email Marketing All Colors Images. I generally do not need a given name to register to my list, but often I get a very first name, such as when somebody buys a product. Wouldn’t it be good to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and after that their given name. If they don’t, I just state “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s given name.

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can rapidly change out all of the information. Active Campaign Email Marketing All Colors Images.

Active Campaign Email Marketing All Colors Images

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it is in an email. This message variable allows me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the best email modifying experience. I truly like to send out basic emails. Active Campaign Email Marketing All Colors Images.

I’ve found that really hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I created. The user interface for the HTML editor looks like it was pulled from some free open-source project.

Active Campaign Email Marketing All Colors ImagesActive Campaign Email Marketing All Colors Images

Nevertheless, including images is a little bit of a task. You need to choose them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Active Campaign Email Marketing All Colors Images

Active Campaign Email Marketing All Colors ImagesActive Campaign Email Marketing All Colors Images

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need different text boxes for above and listed below the image. Lately I have actually begun utilizing ActiveCampaign’s abundant text editor – Active Campaign Email Marketing All Colors Images. They have some good templates, but I still wish to send out the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t remove.

But, with some changes, I can make my e-mail quite basic. I can make it instantly take up the entire window, and I can modify the typography to be slightly bigger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is adding images. Imagine you have actually simply typed out a fantastic email.