Active Campaign Email Document

Active Campaign Email Document

Active Campaign Email DocumentActive Campaign Email Document

Then it sends a series of e-mails to get them thinking about the webinar, and to motivate them to register. If they sign up, they instantly hit the “Objective” towards the end of the webinar, and the automation ends. If they do not register, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Email Document. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, participated in, missed, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promos tab. People who don’t open my emails make it harder for other e-mails to get to the individuals who truly want them! The “Pro” plan of ActiveCampaign has actually lead scoring developed in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a separate automation removes them from this automation, removes all of those tags, and begins this automation over again.

Active Campaign Email Document

This automation can be overwhelming in the beginning, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box solution. However, since you can do anything with ActiveCampaign, often you have to construct things from scratch. ActiveCampaign has a choice to delete inactive customers, which I don’t advise.

Some subscribers don’t have actually tracking switched on, so their opens aren’t tape-recorded. Others still wish to be subscribed but have actually been busy. Here’s my reactivation sequence: I send one e-mail asking if they still want to be subscribed, and briefly describing why I keep my e-mail list tidy. In one week, I send them another e-mail (if they currently clicked the verification link in the previous email, they’ve already been removed from the automation– using a separate automation).

Active Campaign Email DocumentActive Campaign Email Document

The automation then unsubscribes them (Active Campaign Email Document). My e-mails likewise have a link to a kind where they can enter their e-mail address to let me understand that they do not have tracking made it possible for. This kind adds a tag that I use to filter those contacts out. I utilized to include this tag when they clicked on a link, but when people don’t have tracking on, it makes those links not work so reliably! I just send a simple “do you still desire my emails?” verification.

You can send out bonus material and try to get the contact more engaged once again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A common way to determine whether an Objective has been satisfied is if a tag has been added to the contact. This tag can be added due to the fact that your payment processor recorded a sale, or due to the fact that your webinar platform taped that your contact went to a webinar.

Active Campaign Email Document

You can also see whether the conclusion rate has increased or decreased, how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function – Active Campaign Email Document. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit has a similar feature.

Let’s say you have the very first name of only some of your contacts, which is the case with my list. Active Campaign Email Document. I generally don’t require a very first name to sign up to my list, however sometimes I get a given name, such as when someone purchases a product. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and then their given name. If they don’t, I simply state “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s first name.

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me use the same automation over and over again for my webinars, and I can quickly change out all of the details. Active Campaign Email Document.

Active Campaign Email Document

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it is in an e-mail. This message variable allows me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best email modifying experience. I actually like to send simple e-mails. Active Campaign Email Document.

I’ve found that very tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I produced. The user interface for the HTML editor looks like it was pulled from some totally free open-source task.

Active Campaign Email DocumentActive Campaign Email Document

However, adding images is a little bit of a chore. You need to choose them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Active Campaign Email Document

Active Campaign Email DocumentActive Campaign Email Document

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Recently I have actually started using ActiveCampaign’s rich text editor – Active Campaign Email Document. They have some nice design templates, but I still wish to send the plainest email possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t remove.

However, with some modifications, I can make my e-mail pretty basic. I can make it automatically take up the whole window, and I can tweak the typography to be somewhat larger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s rich text editor is adding images. Imagine you have actually simply typed out a great e-mail.