Active Campaign Email Automation With Unbounce

Active Campaign Email Automation With Unbounce

Active Campaign Email Automation With UnbounceActive Campaign Email Automation With Unbounce

Then it sends out a series of e-mails to get them interested in the webinar, and to encourage them to sign up. If they sign up, they instantly hit the “Objective” toward completion of the webinar, and the automation ends. If they don’t sign up, they get included to an automation promoting a rebroadcast of the webinar.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Email Automation With Unbounce. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, participated in, missed, or based upon for how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. People who don’t open my emails make it harder for other emails to get to individuals who truly want them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, gets rid of all of those tags, and begins this automation over again.

Active Campaign Email Automation With Unbounce

This automation can be frustrating in the beginning, and this is among those cases where I want ActiveCampaign had a more out-of-the-box service. But, since you can do anything with ActiveCampaign, often you have to construct things from scratch. ActiveCampaign has an option to erase non-active subscribers, which I don’t advise.

Some customers don’t have tracking switched on, so their opens aren’t taped. Others still wish to be subscribed however have been hectic. Here’s my reactivation sequence: I send one email asking if they still wish to be subscribed, and briefly describing why I keep my email list clean. In one week, I send them another email (if they already clicked on the verification link in the previous e-mail, they have actually already been eliminated from the automation– using a separate automation).

Active Campaign Email Automation With UnbounceActive Campaign Email Automation With Unbounce

The automation then unsubscribes them (Active Campaign Email Automation With Unbounce). My emails likewise have a link to a kind where they can enter their e-mail address to let me know that they do not have tracking made it possible for. This form adds a tag that I utilize to filter those contacts out. I used to include this tag when they clicked on a link, but when people do not have tracking on, it makes those links not work so reliably! I only send a simple “do you still desire my emails?” verification.

You can send out perk material and attempt to get the contact more engaged once again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A typical way to measure whether an Objective has been met is if a tag has actually been contributed to the contact. This tag can be included because your payment processor tape-recorded a sale, or due to the fact that your webinar platform tape-recorded that your contact attended a webinar.

Active Campaign Email Automation With Unbounce

You can also see whether the conclusion rate has actually increased or reduced, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – Active Campaign Email Automation With Unbounce. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit has a similar function.

Let’s state you have the very first name of only a few of your contacts, which is the case with my list. Active Campaign Email Automation With Unbounce. I typically do not require a given name to register to my list, but in some cases I get a very first name, such as when someone purchases a product. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and then their first name. If they don’t, I simply state “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s very first name.

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by enabling me utilize the same automation over and over once again for my webinars, and I can quickly alter out all of the information. Active Campaign Email Automation With Unbounce.

Active Campaign Email Automation With Unbounce

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the product, offer terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it remains in an e-mail. This message variable allows me to quickly change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the best email editing experience. I actually like to send out basic e-mails. Active Campaign Email Automation With Unbounce.

I’ve discovered that extremely tough to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I created. The user interface for the HTML editor appears like it was pulled from some totally free open-source project.

Active Campaign Email Automation With UnbounceActive Campaign Email Automation With Unbounce

However, adding images is a little a chore. You have to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Active Campaign Email Automation With Unbounce

Active Campaign Email Automation With UnbounceActive Campaign Email Automation With Unbounce

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Lately I have started utilizing ActiveCampaign’s abundant full-screen editor – Active Campaign Email Automation With Unbounce. They have some good design templates, but I still wish to send out the plainest email possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t eliminate.

But, with some changes, I can make my email quite fundamental. I can make it instantly take up the whole window, and I can fine-tune the typography to be a little larger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is including images. Imagine you’ve just typed out a fantastic email.