Active Campaign Email Attachment

Active Campaign Email Attachment

Active Campaign Email AttachmentActive Campaign Email Attachment

Then it sends a series of emails to get them interested in the webinar, and to motivate them to register. If they register, they right away hit the “Goal” towards the end of the webinar, and the automation ends. If they don’t sign up, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Email Attachment. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, went to, missed, or based upon for how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promos tab. Individuals who don’t open my emails make it harder for other e-mails to get to the people who truly desire them! The “Pro” plan of ActiveCampaign has actually lead scoring constructed in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a different automation removes them from this automation, removes all of those tags, and starts this automation over again.

Active Campaign Email Attachment

This automation can be overwhelming in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box service. But, since you can do anything with ActiveCampaign, in some cases you have to develop things from scratch. ActiveCampaign has an option to delete non-active customers, which I don’t advise.

Some subscribers don’t have actually tracking turned on, so their opens aren’t taped. Others still wish to be subscribed however have been busy. Here’s my reactivation series: I send out one e-mail asking if they still want to be subscribed, and briefly explaining why I keep my e-mail list tidy. In one week, I send them another email (if they already clicked on the confirmation link in the previous e-mail, they’ve already been eliminated from the automation– using a separate automation).

Active Campaign Email AttachmentActive Campaign Email Attachment

The automation then unsubscribes them (Active Campaign Email Attachment). My e-mails also have a link to a kind where they can enter their e-mail address to let me know that they don’t have tracking made it possible for. This type adds a tag that I utilize to filter those contacts out. I utilized to include this tag when they clicked on a link, but when people don’t have tracking on, it makes those links not work so dependably! I just send a simple “do you still want my emails?” verification.

You can send out bonus offer material and try to get the contact more engaged once again. To understand how well your automations are transforming, ActiveCampaign has Objective tracking. A common method to measure whether a Goal has been fulfilled is if a tag has actually been included to the contact. This tag can be added due to the fact that your payment processor recorded a sale, or since your webinar platform recorded that your contact attended a webinar.

Active Campaign Email Attachment

You can also see whether the conclusion rate has increased or decreased, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Active Campaign Email Attachment. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit has an equivalent feature.

Let’s say you have the very first name of just some of your contacts, which holds true with my list. Active Campaign Email Attachment. I generally do not need a given name to register to my list, however often I get a first name, such as when somebody buys an item. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and after that their given name. If they don’t, I just state “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s first name.

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by enabling me utilize the very same automation over and over again for my webinars, and I can rapidly alter out all of the information. Active Campaign Email Attachment.

Active Campaign Email Attachment

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it remains in an email. This message variable enables me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the very best e-mail editing experience. I really like to send simple e-mails. Active Campaign Email Attachment.

I’ve discovered that really difficult to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source job.

Active Campaign Email AttachmentActive Campaign Email Attachment

However, including images is a little a chore. You have to select them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you compose entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Active Campaign Email Attachment

Active Campaign Email AttachmentActive Campaign Email Attachment

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You need different text boxes for above and below the image. Recently I have actually begun using ActiveCampaign’s rich full-screen editor – Active Campaign Email Attachment. They have some great templates, but I still want to send out the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t get rid of.

But, with some adjustments, I can make my email pretty fundamental. I can make it automatically use up the whole window, and I can modify the typography to be slightly larger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Picture you have actually just typed out a great e-mail.