Active Campaign Developer Documentation

Active Campaign Developer Documentation

Active Campaign Developer DocumentationActive Campaign Developer Documentation

Then it sends out a series of emails to get them thinking about the webinar, and to motivate them to register. If they sign up, they instantly hit the “Goal” toward the end of the webinar, and the automation ends. If they don’t sign up, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Developer Documentation. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, went to, missed out on, or based upon the length of time they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promos tab. Individuals who don’t open my emails make it harder for other e-mails to get to the people who truly desire them! The “Pro” plan of ActiveCampaign has lead scoring built in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, removes all of those tags, and starts this automation over once again.

Active Campaign Developer Documentation

This automation can be frustrating at first, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box service. However, because you can do anything with ActiveCampaign, in some cases you have to construct things from scratch. ActiveCampaign has a choice to erase inactive subscribers, which I do not recommend.

Some customers don’t have actually tracking turned on, so their opens aren’t recorded. Others still want to be subscribed however have actually been busy. Here’s my reactivation sequence: I send one e-mail asking if they still desire to be subscribed, and briefly describing why I keep my e-mail list tidy. In one week, I send them another e-mail (if they already clicked the verification link in the previous e-mail, they have actually already been eliminated from the automation– using a separate automation).

Active Campaign Developer DocumentationActive Campaign Developer Documentation

The automation then unsubscribes them (Active Campaign Developer Documentation). My emails likewise have a link to a type where they can enter their e-mail address to let me know that they don’t have tracking enabled. This form includes a tag that I utilize to filter those contacts out. I used to add this tag when they clicked on a link, but when individuals don’t have tracking on, it makes those links not work so dependably! I just send out a basic “do you still want my e-mails?” confirmation.

You can send out bonus offer content and attempt to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A common method to measure whether a Goal has actually been met is if a tag has actually been included to the contact. This tag can be included due to the fact that your payment processor taped a sale, or because your webinar platform tape-recorded that your contact attended a webinar.

Active Campaign Developer Documentation

You can likewise see whether the conclusion rate has actually increased or decreased, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function – Active Campaign Developer Documentation. It conserves me a heap of effort and time, and neither MailChimp nor ConvertKit has a similar function.

Let’s say you have the given name of just a few of your contacts, which holds true with my list. Active Campaign Developer Documentation. I typically do not require a first name to register to my list, however often I get a very first name, such as when somebody purchases an item. Wouldn’t it be great to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and after that their given name. If they do not, I simply state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me use the same automation over and over once again for my webinars, and I can quickly alter out all of the details. Active Campaign Developer Documentation.

Active Campaign Developer Documentation

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail modifying experience. I actually like to send basic emails. Active Campaign Developer Documentation.

I’ve found that very difficult to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I created. The interface for the HTML editor appears like it was pulled from some totally free open-source task.

Active Campaign Developer DocumentationActive Campaign Developer Documentation

Nevertheless, including images is a little bit of a task. You have to select them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Active Campaign Developer Documentation

Active Campaign Developer DocumentationActive Campaign Developer Documentation

Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require separate text boxes for above and below the image. Recently I have actually begun using ActiveCampaign’s rich full-screen editor – Active Campaign Developer Documentation. They have some great templates, but I still want to send out the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t get rid of.

However, with some changes, I can make my e-mail quite basic. I can make it instantly take up the whole window, and I can modify the typography to be somewhat larger, and have a little more prominent. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Imagine you have actually just typed out a great e-mail.