Active Campaign Dear Friend

Active Campaign Dear Friend

Active Campaign Dear FriendActive Campaign Dear Friend

Then it sends out a series of emails to get them thinking about the webinar, and to motivate them to register. If they sign up, they immediately hit the “Goal” towards completion of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Dear Friend. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, participated in, missed out on, or based upon the length of time they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it more likely that my emails go to spam or Gmail’s promotions tab. People who don’t open my e-mails make it harder for other e-mails to get to individuals who actually want them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, gets rid of all of those tags, and starts this automation over once again.

Active Campaign Dear Friend

This automation can be frustrating in the beginning, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box option. However, because you can do anything with ActiveCampaign, in some cases you need to build things from scratch. ActiveCampaign has a choice to delete non-active subscribers, which I don’t suggest.

Some customers don’t have tracking switched on, so their opens aren’t tape-recorded. Others still desire to be subscribed however have been hectic. Here’s my reactivation sequence: I send one email asking if they still desire to be subscribed, and briefly discussing why I keep my e-mail list clean. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous e-mail, they have actually currently been removed from the automation– utilizing a separate automation).

Active Campaign Dear FriendActive Campaign Dear Friend

The automation then unsubscribes them (Active Campaign Dear Friend). My emails likewise have a link to a form where they can enter their email address to let me know that they do not have tracking allowed. This kind includes a tag that I use to filter those contacts out. I utilized to add this tag when they clicked on a link, but when individuals do not have tracking on, it makes those links not work so reliably! I just send out an easy “do you still want my e-mails?” verification.

You can send perk material and attempt to get the contact more engaged once again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A common way to measure whether a Goal has been fulfilled is if a tag has been contributed to the contact. This tag can be included due to the fact that your payment processor taped a sale, or due to the fact that your webinar platform recorded that your contact attended a webinar.

Active Campaign Dear Friend

You can also see whether the completion rate has actually increased or decreased, how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function – Active Campaign Dear Friend. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit has a comparable function.

Let’s state you have the very first name of only a few of your contacts, which is the case with my list. Active Campaign Dear Friend. I usually do not require a given name to register to my list, but sometimes I get a first name, such as when someone purchases a product. Would not it be great to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and after that their very first name. If they don’t, I simply say “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s given name.

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me utilize the exact same automation over and over once again for my webinars, and I can quickly change out all of the information. Active Campaign Dear Friend.

Active Campaign Dear Friend

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it is in an email. This message variable allows me to quickly change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the very best email editing experience. I actually like to send easy e-mails. Active Campaign Dear Friend.

I have actually discovered that very hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I created. The user interface for the HTML editor appears like it was pulled from some complimentary open-source project.

Active Campaign Dear FriendActive Campaign Dear Friend

However, including images is a bit of a task. You need to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Active Campaign Dear Friend

Active Campaign Dear FriendActive Campaign Dear Friend

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You need separate text boxes for above and below the image. Lately I have actually started utilizing ActiveCampaign’s rich text editor – Active Campaign Dear Friend. They have some nice design templates, but I still wish to send the plainest email possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t eliminate.

However, with some modifications, I can make my email quite standard. I can make it instantly take up the whole window, and I can modify the typography to be slightly larger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s abundant text editor is adding images. Imagine you have actually just typed out a terrific email.