Active Campaign Automation For A Specific Date

Active Campaign Automation For A Specific Date

Active Campaign Automation For A Specific DateActive Campaign Automation For A Specific Date

Then it sends a series of emails to get them thinking about the webinar, and to motivate them to register. If they sign up, they immediately hit the “Goal” towards the end of the webinar, and the automation ends. If they do not register, they get added to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Automation For A Specific Date. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, attended, missed, or based upon how long they stayed in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it more likely that my e-mails go to spam or Gmail’s promos tab. People who do not open my emails make it harder for other emails to get to individuals who actually want them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, one month, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, eliminates all of those tags, and begins this automation over once again.

Active Campaign Automation For A Specific Date

This automation can be frustrating initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box solution. However, because you can do anything with ActiveCampaign, often you have to construct things from scratch. ActiveCampaign has a choice to delete non-active customers, which I do not suggest.

Some customers do not have actually tracking switched on, so their opens aren’t tape-recorded. Others still wish to be subscribed however have actually been busy. Here’s my reactivation sequence: I send out one email asking if they still wish to be subscribed, and briefly describing why I keep my e-mail list tidy. In one week, I send them another e-mail (if they currently clicked the confirmation link in the previous email, they have actually already been gotten rid of from the automation– utilizing a separate automation).

Active Campaign Automation For A Specific DateActive Campaign Automation For A Specific Date

The automation then unsubscribes them (Active Campaign Automation For A Specific Date). My e-mails also have a link to a type where they can enter their email address to let me know that they don’t have tracking allowed. This form adds a tag that I utilize to filter those contacts out. I utilized to add this tag when they clicked a link, however when individuals do not have tracking on, it makes those links not work so dependably! I just send a basic “do you still want my e-mails?” confirmation.

You can send out bonus material and try to get the contact more engaged once again. To understand how well your automations are converting, ActiveCampaign has Objective tracking. A common method to measure whether a Goal has actually been met is if a tag has actually been contributed to the contact. This tag can be added since your payment processor tape-recorded a sale, or due to the fact that your webinar platform recorded that your contact went to a webinar.

Active Campaign Automation For A Specific Date

You can likewise see whether the conclusion rate has actually increased or reduced, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Active Campaign Automation For A Specific Date. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit has a comparable feature.

Let’s say you have the first name of only some of your contacts, which holds true with my list. Active Campaign Automation For A Specific Date. I usually don’t need a given name to register to my list, but sometimes I get a given name, such as when someone buys an item. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and after that their given name. If they don’t, I simply say “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s very first name.

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can quickly change out all of the details. Active Campaign Automation For A Specific Date.

Active Campaign Automation For A Specific Date

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer changes.

And here it is in an email. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp happens to have the finest email editing experience. I really like to send out simple e-mails. Active Campaign Automation For A Specific Date.

I have actually found that extremely difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic design template I created. The interface for the HTML editor appears like it was pulled from some complimentary open-source project.

Active Campaign Automation For A Specific DateActive Campaign Automation For A Specific Date

However, adding images is a little bit of a task. You need to select them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Active Campaign Automation For A Specific Date

Active Campaign Automation For A Specific DateActive Campaign Automation For A Specific Date

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require different text boxes for above and listed below the image. Lately I have actually started utilizing ActiveCampaign’s abundant full-screen editor – Active Campaign Automation For A Specific Date. They have some great templates, however I still wish to send the simplest email possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t eliminate.

But, with some adjustments, I can make my e-mail pretty basic. I can make it immediately use up the entire window, and I can modify the typography to be slightly bigger, and have a little more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you’ve just typed out a terrific e-mail.