About Active Campaign Email Marketing

About Active Campaign Email Marketing

About Active Campaign Email MarketingAbout Active Campaign Email Marketing

Then it sends out a series of emails to get them interested in the webinar, and to encourage them to register. If they sign up, they immediately hit the “Objective” towards the end of the webinar, and the automation ends. If they don’t sign up, they get added to an automation promoting a rebroadcast of the webinar.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – About Active Campaign Email Marketing. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, attended, missed, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it more likely that my emails go to spam or Gmail’s promos tab. Individuals who don’t open my emails make it harder for other emails to get to the individuals who truly want them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, gets rid of all of those tags, and begins this automation over again.

About Active Campaign Email Marketing

This automation can be frustrating at initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box solution. However, since you can do anything with ActiveCampaign, in some cases you need to build things from scratch. ActiveCampaign has an option to delete non-active customers, which I do not recommend.

Some customers do not have tracking switched on, so their opens aren’t tape-recorded. Others still wish to be subscribed however have been busy. Here’s my reactivation series: I send out one email asking if they still wish to be subscribed, and briefly discussing why I keep my e-mail list tidy. In one week, I send them another email (if they currently clicked on the confirmation link in the previous e-mail, they’ve currently been gotten rid of from the automation– utilizing a different automation).

About Active Campaign Email MarketingAbout Active Campaign Email Marketing

The automation then unsubscribes them (About Active Campaign Email Marketing). My emails also have a link to a type where they can enter their e-mail address to let me know that they do not have tracking enabled. This form adds a tag that I use to filter those contacts out. I utilized to include this tag when they clicked on a link, however when people don’t have tracking on, it makes those links not work so reliably! I only send out a simple “do you still want my e-mails?” confirmation.

You can send out perk material and try to get the contact more engaged once again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A common method to determine whether a Goal has actually been satisfied is if a tag has actually been added to the contact. This tag can be included because your payment processor recorded a sale, or since your webinar platform taped that your contact went to a webinar.

About Active Campaign Email Marketing

You can likewise see whether the conclusion rate has increased or decreased, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature – About Active Campaign Email Marketing. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit has a comparable feature.

Let’s say you have the first name of only some of your contacts, which holds true with my list. About Active Campaign Email Marketing. I normally do not require a given name to register to my list, but sometimes I get a very first name, such as when somebody buys an item. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their given name. If they don’t, I just state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s given name.

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me utilize the very same automation over and over again for my webinars, and I can rapidly change out all of the details. About Active Campaign Email Marketing.

About Active Campaign Email Marketing

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it is in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the best email editing experience. I actually like to send simple e-mails. About Active Campaign Email Marketing.

I have actually found that really difficult to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I developed. The user interface for the HTML editor appears like it was pulled from some free open-source task.

About Active Campaign Email MarketingAbout Active Campaign Email Marketing

However, adding images is a little bit of a chore. You need to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

About Active Campaign Email Marketing

About Active Campaign Email MarketingAbout Active Campaign Email Marketing

Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need different text boxes for above and below the image. Lately I have actually started utilizing ActiveCampaign’s abundant text editor – About Active Campaign Email Marketing. They have some good design templates, however I still wish to send the plainest email possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t eliminate.

However, with some changes, I can make my e-mail quite standard. I can make it instantly take up the whole window, and I can tweak the typography to be a little bigger, and have a bit more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Picture you’ve simply typed out a great e-mail.