17 Hats Vs Active Campaign

17 Hats Vs Active Campaign

17 Hats Vs Active Campaign17 Hats Vs Active Campaign

Then it sends a series of emails to get them interested in the webinar, and to motivate them to sign up. If they sign up, they right away struck the “Goal” toward completion of the webinar, and the automation ends. If they don’t sign up, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – 17 Hats Vs Active Campaign. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, attended, missed out on, or based upon how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my e-mails go to spam or Gmail’s promos tab. Individuals who do not open my e-mails make it harder for other e-mails to get to individuals who actually want them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, eliminates all of those tags, and starts this automation over again.

17 Hats Vs Active Campaign

This automation can be frustrating at first, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box option. However, since you can do anything with ActiveCampaign, in some cases you need to develop things from scratch. ActiveCampaign has a choice to delete non-active customers, which I do not advise.

Some subscribers don’t have actually tracking turned on, so their opens aren’t recorded. Others still desire to be subscribed however have been busy. Here’s my reactivation series: I send out one e-mail asking if they still want to be subscribed, and briefly discussing why I keep my email list clean. In one week, I send them another e-mail (if they already clicked on the confirmation link in the previous e-mail, they’ve currently been gotten rid of from the automation– using a different automation).

17 Hats Vs Active Campaign17 Hats Vs Active Campaign

The automation then unsubscribes them (17 Hats Vs Active Campaign). My e-mails also have a link to a form where they can enter their email address to let me understand that they do not have tracking allowed. This form includes a tag that I use to filter those contacts out. I utilized to add this tag when they clicked on a link, however when people don’t have tracking on, it makes those links not work so reliably! I just send out a basic “do you still want my e-mails?” confirmation.

You can send out reward content and try to get the contact more engaged once again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A typical way to determine whether an Objective has actually been fulfilled is if a tag has actually been contributed to the contact. This tag can be added since your payment processor tape-recorded a sale, or since your webinar platform tape-recorded that your contact went to a webinar.

17 Hats Vs Active Campaign

You can also see whether the completion rate has actually increased or decreased, the length of time it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – 17 Hats Vs Active Campaign. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit has a comparable feature.

Let’s state you have the given name of only a few of your contacts, which is the case with my list. 17 Hats Vs Active Campaign. I generally do not need a given name to sign up to my list, however often I get a given name, such as when somebody buys a product. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and then their given name. If they don’t, I simply say “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s given name.

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me use the exact same automation over and over again for my webinars, and I can rapidly alter out all of the details. 17 Hats Vs Active Campaign.

17 Hats Vs Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it is in an email. This message variable enables me to easily change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the very best email editing experience. I truly like to send out easy emails. 17 Hats Vs Active Campaign.

I have actually discovered that extremely difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I created. The user interface for the HTML editor appears like it was pulled from some free open-source job.

17 Hats Vs Active Campaign17 Hats Vs Active Campaign

However, including images is a bit of a task. You have to choose them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

17 Hats Vs Active Campaign

17 Hats Vs Active Campaign17 Hats Vs Active Campaign

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need different text boxes for above and below the image. Recently I have started using ActiveCampaign’s abundant text editor – 17 Hats Vs Active Campaign. They have some nice design templates, however I still want to send the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t get rid of.

But, with some changes, I can make my e-mail quite basic. I can make it automatically take up the entire window, and I can fine-tune the typography to be a little larger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s rich text editor is adding images. Imagine you have actually simply typed out a fantastic email.